Insights

I believe that understanding the evolution of hospitality is essential to building the future of guest experience. Over the past four decades, the hotel industry has undergone a radical transformation, shaped by economic shifts, social behavior, sustainability, and the relentless advance of technology. The 1980s: The Era of Expansion and Standardization The 1980s were marked by globalization and consolidation. Major hotel brands like Marriott, Hilton, and Accor expanded aggre